Hi, I'm Glenn.

I am an Empirical Research Fellow in Quantitative Marketing at Northwestern Kellogg. My work is about evidence-based decision making—especially targeting and innovation—and draws on ideas from marketing, economics, mathematics, and behavioral science.

The route here took me from Guangzhou to Birmingham and Chicago, with degrees in applied mathematics and economics along the way. I like research that crosses boundaries and produces an answer people can actually use.

Away from work, I am usually reading, watching films from around the world, learning another language, or looking for good food. If you would like to compare notes, pick a time for a chat or send me an email.