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Portrait of Glenn Feng

Glenn Feng

Empirical Research Fellow in Quantitative Marketing at Northwestern Kellogg

  • zirui.feng [at] kellogg [dot] northwestern [dot] edu
  • glenntfung [at] gmail [dot] com

My research focuses on evidence-based decision making, especially targeting and innovation. I bring a highly interdisciplinary perspective to my work, drawing on years of quantitative research experience across mathematics, statistics, behavioral science, economics, finance, and marketing. I like research that crosses boundaries and produces an answer people can actually use.

Emails are the best way to reach me, you can also pick a time for a chat.

Writing

All 8 posts →
Introduction to Bayesian Nonparametric Clustering

How Dirichlet processes become clustering models through the CRP, stick-breaking, and mixture likelihoods.

The von Mises–Fisher Distribution

A mathematical introduction to directional data, Bessel-function asymptotics, and stable normalization on the hypersphere.

When Linear Models Outshine the Fancy Stuff

A reminder that simple ≠ weak.

Lately

Everything →

I will join Northwestern Kellogg as an Empirical Research Fellow this summer!

I presented summer research on comparative judgment reliability at The University of Birmingham.